Year after year, the Super Bowl halftime show provides a worldwide platform for music’s top talent. This February, over 100 million will tune in to watch Maroon 5 take the stage in Atlanta. For 30 minutes, the game takes a backseat to the most widely televised musical performance in history. How much do artists make from playing a halftime show? Why did the NFL tap Maroon 5, an LA-based band, over the excess of homegrown talent from the hip-hop capital of the South? How much does it cost the league to fund this performance? Here’s what you need to know: