How Travis Scott Uses Mystery To Influence
The following is an excerpt describing a GQ profile describing Scott’s influence through mystery:
He exists as a kind of strange unicorn in the culture, someone who's fluent in the language of the youth (mostly young men who spend a lot of money on clothes and want to turn up) but who talks very little about himself. He's regarded as both omnipresent and a bit elusive, on a wavelength that resists a lot of the contemporary notions of celebrity. Though he shares a daughter, Stormi, with a Kardashian-Jenner, for instance, he's withholding and private and refuses to talk about their relationship. To Scott, mystery is a powerful form of currency. You could say he's almost shy, obscuring his face in photos, the opposite of most modern “influencers”—and yet he's quietly one of the most influential people on the planet.
He has, however, put a lot of thought into the messages he's trying to send in his work with fashion brands. “I do have a mission statement,” he says. “Everything is for the performer and the performance athlete. Performing is a sport, and it's a drive. It's so dope to play on the same fields as sporting events. So the whole mission is just to create—whether it's footwear, or whether it's apparel—for that mindset. For just living your life on the go.”
Source: How Travis Scott Defied the Rules of Celebrity to Become King of the Youth